Goco Group PLC

Weflip

Discovery, customer journey and website

Weflip is an online energy comparison site launched by the Goco Group to help energy customers save money by switching them to a better energy deal. Contracted initially to help prototype, design and develop the front-end of the site for launch I've returned a few times since to help define its future through discovery and prototyping. Much like my work on the GoCompare energy and car journeys due to the nature of the site, my main focus has been around improving conversion, increasing user retention and personalisation; as well as exploring options to increase market share through the use of other AI and voice recognition tech.

Conceptualisation / Prototyping / UX/UI/VUI / Web design / Development

Hi-fidelity mobile designs illustrating energy comparison journey

Discovery

Prototyping

Prototypes were a combination of Axure, Sketch, XD and Invision. Sketch was mainly for hi-fidelity visuals while Invision allowed developers to pick up the CSS styling. Axure allowed for the creation of highly interactive prototypes that demonstrated the various flows allowing stakeholders to experience as close to a final end product as possible. Xd allowed for some inital voice recognition prototypes that came out of discovery.

07816680342
hello@stuartclement.co.uk

Say Hello. I'm always happy to chat through a potential project, UX headache or design conundrum. I'm based in Bristol so if you're nearby and would like a face-to-face I'm more than happy to meet for a coffee.