Goco Group PLC

Gocompare

Discovery, customer journey and website

Gocompare is an online comparison website for financial products that include car insurance, home, energy and breakdown cover. Having previously worked on the launch of Weflip (an energy switching service, also part of the Goco Group) I was invited back to work on developing the future roadmaps for GoCompare products – looking in particular at how energy and car could evolve. Outside of the general everyday UX/UI considerations to improve conversion, my focus was user retention and personalization in addition to how new technology could be utilised to improve market share.

Some images are intentionally low quality to help mask project detail.

Conceptualisation / Prototyping / UX/UI / Web design / Development

Discovery sketching workshop doodles and insights

Discovery

Prototyping

07816680342
hello@stuartclement.co.uk

Say Hello. I'm always happy to chat through a potential project, UX headache or design conundrum. I'm based in Bristol so if you're nearby and would like a face-to-face I'm more than happy to meet for a coffee.