'Fluid' was a major bid submitted by Atkins to a client in China. It was one of the outputs of a collaborative approach that brought together individuals from across Atkins to challenge traditional methods of working. Aiming to bring a bid submission to life, two apps and a 3D model were submitted along with the bid documents; all of which were packaged together within a single presentation case. The first app contained a series of videos and case studies from the project team detailing Atkins' capability and experience. Keen to add a level of personality into the bid however if the client didn’t interact with the app quickly enough subjects would walk off screen or start looking at their watches prompting the client to engage. The second was used in collaboration with the 3D model and utilised augmented reality; which allowed the printed model to be turned into a 3D environment that the client could freely navigate and explore.
Both apps were available in English and Chinese.
Low fidelity wireframe for IOS tablet / Animation storyboards provided to the Chinese film crew
CEO Atkins Asia filmed in China against a green screen for the introductory part of the app
Screenshots of key app sections including introductory animation sequence
Low fidelity wireframe / high fidelity designs for mobile IOS
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