Hastee is an award-winning employee benefits app that allows workers to access a portion of their earned pay on-demand, helping them avoid high-interest overdrafts and payday loans.
Contracted to support this London Fintech startup with an app relaunch my main focus outside of improving the user journey and interface was the development of a product roadmap; ensuring long-term aspirations of the business could be seamlessly integrated with minimal disruption to the end-user.
Evaluating the UX of an existing app involved a comprehensive analysis of the current user journey to identify pain points and areas for improvement. By conducting user interviews, usability testing, and data analysis, I gained valuable insights into user behaviour and preferences. With this information, I redesigned the app to streamline navigation, enhance usability, and provide a more intuitive experience. The new design not only addressed existing issues but also incorporated a flexible and modular architecture to accommodate future functionality and innovation. This approach ensured that the app could easily adapt and evolve to user needs. Additionally, I developed a detailed future roadmap, outlining planned features and updates to guide the app's ongoing development.
Drop me an emailPhotographs capturing output of discovery; capturing requirements, exploring possible interface UI and roadmap considerations
Hastee app UI designs: Conversion rates for mobile in Fintech are traditionally lower so adopting a mobile first approach is beneficial.
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hello@stuartclement.co.uk
I'm always happy to talk through a potential project, UX headache or design conundrum. I'm based close to Bristol so if you're nearby and would like a face-to-face I'm more than happy to meet for a chat.
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