Previous
Next

Salocin Group

Company rebrand and website reskin

The Salcon Group commissioned me to carry out a comprehensive brand redesign to unify its visual identity and that of its three brands: Edit, Wood for Trees, and Join the Dots. My task was to create brand guidelines and assets, along with designs for a full website reskin of all existing sites. The objective was to establish a cohesive and recognisable brand presence across all touchpoints, ensuring consistency and preparing for future business growth.

Brand and visual identity, graphic design and UI

Brochure mockup with new Salocin branding applied

Brand workshops

Examining purpose, vision, goals, and mission.

A brand discovery workshop was held at Edits' offices.This in-person session enabling senior leadership to delve deep into the brand's values, vision, and unique selling points. Following this workshop, further online sessions were conducted to build on the insights gained and ensure continuity. These virtual workshops allowed for participation of the wider team ensuring that all aspects of the brand's development were thoroughly explored and refined, leading to a cohesive and robust brand strategy on which to base the rebrand.

Drop me an email
Brand triangle diagram
Brand triangle diagram
Photographs of sticky notes created in a brand discovery workshop Photographs of sticky notes created in a brand discovery workshop Photographs of sticky notes created in a brand discovery workshop

Photographs capturing output of brand discovery workshops.

Creating an identity

I developed a brand identity centred on the concept of 1s and 0s, inspired by the notion that data serves as the golden thread linking all brands within the company. To unify the brand logos, I took the initial letter of each brand's name and stylised it in a combination of 1s and 0s. This straightforward approach ensures scalability, allowing for seamless integration should the business acquire additional brands in the future.

Image of each brand logo icon and its respective UI pattern

Each brand is represented by a unique, fostering a sense of unity while allowing individual brands to shine. Patterns for the brands were created by repeating logos, infused with their signature colour.

New Salocin and brand logos

Brand guidelines and reskin

I provided Salocin with a comprehensive 50-page brand guidelines document designed to ensure consistency and coherence across their new brand. This resource offers detailed instructions on logos, color palettes, typography, imagery, grids, iconography, and tone of voice. Additionally, I delivered Figma designs that showcase the reskin of their current sites, reflecting the new brand identity.

Image of excerpts taken from brand guidelines

Excerpts from brand guidelines

Brochure mockup with new Edit branding applied Brochure mockup with new Join the Dots branding applied Brochure mockup with new Wood for Trees branding applied Brochure mockup with new Wood for Trees branding applied

Brand mockups

Sreenshot of Figma showing website reskin UI designs

Let's talk about your
next project!

07816680342
hello@stuartclement.co.uk

I'm always happy to talk through a potential project, UX headache or design conundrum. I'm based close to Bristol so if you're nearby and would like a face-to-face I'm more than happy to meet for a chat.

Drop me an email