Marine Conservation Society

Roadshow marketing collateral

Aimed at school children sixteen and below 'The Cool Seas Roadshow' was part of the Marine Conservation Society's educational program; raising awareness of marine wildlife and highlighting the importance of protection and conservation in UK waters.

To support the program as it toured around UK schools each pupil would receive a sixty-page workbook containing a range of fun educational activities and puzzles as well as promotional items (bookmarks, t-shirts, masks etc) that introduced them to a world of marine conservation. The initial workbook print run consisted of 25,000 copies.

Graphic design, illustration and marketing

Meet the team

Engaging and friendly characters to navigate complex issues

To effectively communicate key themes and engage with the pupils, I designed a vibrant team of sea-life characters to serve as friendly and relatable guides, helping children explore and understand the marine world. Through their adventures and stories they made learning about the ocean fun and helped to navigate the youngest through difficult issues such as pollution, climate change, and endangered species in an age-appropriate manner. All characters and supporting elements in the booklet were hand-drawn and taken into Illustrator to colour and finalise.

Drop me an email

Illustration of sea creature team looking over fold in the page layout

Internal workbook pages featuring puzzles and illustrations

Internal workbook pages featuring various puzzles and illustrations.

Supporting character illustrations. Crab, starfish, shark and sea fan

Supporting character illustrations created for the roadshow.

Internal workbook pages featuring activities and stories.

Promotional items - Sustaining the narrative

A range of promotional items were designed to support the roadshow. These items included branded notebooks, pens, stickers and t-shirts. The items not only served as memorable keepsakes but also as tools to encourage ongoing interest and participation in the roadshow’s themes and activities.

T-shirt design featuring starfish character

T-shirt design featuring starfish character illustration

T-shirt design featuring shark character illustration

T-shirt design featuring full team character illustrations

T-shirt design featuring sea fan character illustrations

T-shirt designs featuring roadshow related illustrations and characters.

Let's talk about your
next project!

07816680342
hello@stuartclement.co.uk

I'm always happy to talk through a potential project, UX headache or design conundrum. I'm based close to Bristol so if you're nearby and would like a face-to-face I'm more than happy to meet for a chat.