Aimed at school children sixteen and below 'The Cool Seas Roadshow' was part of the Marine Conservation Society's educational program; looking to raise awareness of marine wildlife and highlight the importance of protection and conservation in UK waters.
Printed copies of the final workbook featuring characters created to promote the roadshow
To support the program as it toured around UK schools each pupil was provided with a sixty-page workbook containing a range of fun educational activities and puzzles as well as promotional items (bookmarks, t-shirts, masks etc) that introduced them into the world of marine conservation.
To help communicate key themes and engage with the youngest pupils a team of sea-life characters were designed to act as guides to the marine world.
All characters and booklet activities were hand-drawn and taken into Illustrator to colour and finalise. The initial workbook print run consisted of 25,000 copies.
Internal workbook pages featuring various puzzles and illustrations
Additional character illustrations created for the roadshow
Printed copies of the final workbook featuring characters created to promote the roadshow
T-shirt designs featuring roadshow illustrations and characters
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